Kraft Foods Essay Example for Free

Kraft Foods Essay They offer delicious foods and beverages for every lifestyle on the go. While exploring the website of Kraft seems to define their product mix as foods that are geared more towards the people on the go. I would define their product mix as health/wellness foods, quick fix meals, snacks and beverages as well as offering a Premium line of foods. In their health/wellness foods they offer products in a â€Å"light† form such as things like Philadelphia light cream cheese and reduce fat cookies. For meals on the go or quick fix meals Kraft have designed meals like the Kraft Mac Cheese Cups, frozen meals and sandwich kits. They offer a wide variety of snack foods including everyone’s favorite cookie Oreo’s and Splendips. The Premium line that Kraft offers includes foods like DiGornio Pizza and Oscar Myer bacon. Kraft offers 8 product lines with over 50 different brands. Kraft’s product mix is the offering of their premium foods, such as DiGornao Ultimate Pizza which is made as a higher quality pizza then the standard. Tombstone Mexican Style Pizza is offered as a convenience food as a favorite food of teenage boys. It was designed for the ease of cooking a easy, quick, healthy meal. Tang is real fruit goodness of oranges. Everyone will surely love its sweet, refreshing flavor plus the added nutrition it gives. It is also instant drink mix offering the convenience food again. South Beach Diet foods are part of their healthy yet, convenience foods. The line offers alternatives to other popular diet fads. South Beach Diet foods play on wholegrain and the correct or right fats like canola oil and olive oil. In this line they also offer bars for a fast way to fill a craving during the day.

It Wasn’t War it Was Genocide in Rwanda Essay -- Essays Papers

It Wasn’t War it Was Genocide in Rwanda Never ending battles have occurred over the past sixty years in Rwanda due to their atrocious economy. It has been the Tutsi and the Hutu, two out of the three ethnic groups in Rwanda, that have been battling for the government spot. As the years went on, the fighting kept getting more brutal. This brutality ended up being an all out massacre in Rwanda from the Hutu. It has been argued whether if the killings were an act of genocide or an act of war. But what are exactly genocide and war, and which one relates to the conflict in Rwanda? Because of the way the Hutu went through with there harsh brutality towards the Tutsi provides enough evidence to prove that the Hutus actions were an act of genocide. Rwanda is a densely populated small landlocked country in Africa. In this small country reside three ethnic groups the Hutu, the Tutsi, and the Twa. The Hutu account for 85 percent of the population, the Tutsi make up 14 percent, and the Twa only make up about 1 percent. The Tutsi, even though they only make up 14 percent of the populations, have ruled Rwanda for years, which has stirred up many emotions from the Hutu being that they have the numbers while the Tutsi still has the power. Then there is the Twa who have no political effect in Rwanda. Before 1950 the Tutsi and the Hutu lived very similar lives growing cattle and cultivating their land. They even intermarried and shared the same language. Everything was great until a new type of economic system came into play, colonialism. There was always a little rivalry between the Hutu and the Tutsi but this rivalry substantially grew when colonialism came into the economic system in Rwanda. Not to say that Rwanda w... ...me against the rules of war, and since the actions of the Hutu was nothing less than atrocious the incident in Rwanda in 1994 was nothing less than a pure act of genocide. Works Cited - Destexhe, Alain. The Crime of Genocide. New York, NY: New York University Press, 1995. http://www.pbs.org/wgbh/pages/frontline/shows/rwanda/reports/dsetexhe.html. - Kampfner, John. â€Å"The Journalist as God.† New Statesman. Jan. 26, 2004. Vol. 133 Issue 4672, p. 22, 2p - Lorey, David E. ed., and Beezley, William H. ed. Genocide, Collective Violence, and Popular Memory. Wilmington, DE: Scholary Resources Inc., 2002 - Robinson, Luke. â€Å"The Tragedy of Rwanda.† Monthly Review Dec. 2003. vol. 55 issue 7, pg. 52, 9p - Shaw, Martin. War & Genocide. Cambridge, UK: Polity Press, 2003

Bell Hook’s “Keeping Close to Home: Class and Education” Essay

In â€Å"Keeping Close to Home: Class and education†, a chapter excerpted from Talking back (1989) by Bell Hook’s, suggests that moving on with life by attending college influences individuals to hide or change the values they were raised with. She argues that people should never forget there family background or their past just because they change environments. From her perceptions of some of the students at Stanford, she also states that even the â€Å"lower class† people have beliefs and values too and that it has nothing to do with what social class a person is classified as. Hooks aims her beliefs towards the lower working class people. Because hooks feels strongly about her belief, she argues that a university should help students maintain the connection with their values, so that people of different communities will feel neither inferior nor superior to others but equal. Hooks demonstrates her knowledge of values by relating her experience at Stanford where she met many privileged whites who had values that contradicted her own. For example, many of the white students appeared to lack respect for their parents. However, hook’s parents always taught her to show them respect. Hooks even says in her essay, â€Å"I was profoundly shocked and disturbed when peers would talk about their parents without respect, or would even say that they hated their parents† (Hooks, page 51). Also, everyone looked down upon the working-class when that was the class from which she came. Hooks states, â€Å"I talked to no one about the sources of my shame, how it hurt me to witness the contempt shown the brown-skinned, Filipina maids who cleaned our rooms† (Hooks, page 50). Hooks felt hurt because her dad was a janitor. That was why it was so hard for her to look down on the working-class. Because Stanford even accepted her into their institution, hooks felt as though she needed to act privileged. When she refused, the university and its students considered her rebellious; however, if she had not refused, she would have been ignoring and forgetting the values that she had learned from her parents. The way Hooks pulls in her readers is by inspiring the audience and appealing to its emotions and values, hooks relates an example of the hard times in her relationship with her parents before she went to Stanford. In the example, she describes how her parents were reluctant to allow her to go  because they felt that a closer college also had a good education to offer. Hooks also expresses how she became upset with her parents and how her mama felt as though bell hooks lacked appreciation for her. Hook’s mama says to her, â€Å"Your childhood could not have been that bad. You were fed and clothed. You did not have to do without – that’s more than a lot of folks have and I just can’t stand the way y’all go on† (Hooks, page 48). Later, when bell hooks attends Stanford and notices how students constantly feel anger and resentment towards their parents, she remembers that her parents raised her to show them respect. â€Å"While I often needed more money, I never needed a new set of beliefs and values† (Hooks, page 51). Then, she realizes how important it was to maintain the connection with her values instead of replacing them with others’ values. Hooks definitely expresses her professional views throughout the essay. Her views are obviously professional because she is a college graduate and has a good education background. However, when she relies heavily on her views based on her experience at Stanford, she presents her views as being convincing by showing her understanding of pressure and values from that experience. Her experience establishes common ground with the audience and proves that she is familiar about the pressures at a university. Hooks develops common ground with those in the audience who might be or have been in a university. Because people generally trust those who appear to know their topic very well, she effectively appeals to her audience. Bell Hook’s proves to her readers the true importance of family values and their background throughout her writing. â€Å"Communication between black folks from various experiences of material privilege was much easier when we were all in segregated communities sharing common experiences in relation to social institutions. Without this grounding, we must work to maintain ties, connection† (hooks, page 58). As hooks hints, maintaining ties may not be easy, but it is definitely possible. Hooks establishes common ground with people who have these questions, and she gives the answer in her experience of hard work. Having worked hard on handling harsh criticism and pressure without losing ties with her background, bell hooks remained strong and represented her family values that she was raised with, through her actions.

Business Communication - 8242 Words

IIBM INSTITUTE OF BUSINESS MANAGEMENT Answer Sheet Business Communication Rahul Sancheti 14/07/2015 The Detailed study Of The Business Communication has Been Submitted To The IIBM Institute Of Business Management Answer Sheet Business Communication Section A: Objective Type Short Questions Part one: Multiple choice: 1. __________is an essential function of Business Organizations: a. Information b. Communication c. Power d. None of the above Ans:B 2. Physiological Barriers of listening are: a. Hearing impairment b. Physical conditions c. Prejudices d. All of the above Ans:A 3. Which presentation tend to make you speak more quickly than usual: a. Electronic b. Oral c. Both „a‟ and „b‟†¦show more content†¦Define 7C‟s of effective communication. Ans: There are 7 C’s of effective communication which are applicable to both written as well as oral communication. These are as follows: 1. Completeness - The communication must be complete. It should convey all facts required by the audience. The sender of the message must take into consideration the receiver’s mind set and convey the message accordingly. A complete communication has following features: ï‚ § Complete communication develops and enhances reputation of an organization. ï‚ § Moreover, they are cost saving as no crucial information is missing and no additional cost is incurred in conveying extra message if the communication is complete. ï‚ § A complete communication always gives additional information wherever required. It leaves no questions in the mind of receiver. ï‚ § Complete communication helps in better decision-making by the audience/readers/receivers of message as they get all desired and crucial information. ï‚ § It persuades the audience. 2. Conciseness - Conciseness means wordiness, i.e, communicating what you want to convey in least possible words without forgoing the other C’s of communication. Conciseness is a necessity for effective communication. Concise communication has following features: ï‚ § It is both time-saving as well as cost-saving. ï‚ § It underlines and highlights the main message as it avoids using excessive and needless words. ï‚ § Concise communication provides short and essentialShow MoreRelatedBusiness Communication4956 Words   |  20 PagesOverview Business communication (or simply communications, in a business context) encompasses such topics as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication. According to Excellence in Business Communication Tenth editionRead MoreBusiness Communications2007 Words   |  9 Pages | |BTEC National Business |Unit 4 Business Communications. | |Learner name | Assessor name | Department | | |All Business Enterprise team |Y- CSI Read MoreBusiness Analysis : Business Communication Essay1539 Words   |  7 PagesBusiness communication Task 1 Types Business example Purpose Source Verbal- A spoken method of communication usually face to face e.g. a meeting with staff. Tesco staff meeting to organise a fundraiser for a nearby charity raising money for Cancer research. The purpose of this would be to invite support for activities e.g. Bag packing campaign or family fun day. Internal: Administration/marketing departments discuss how they will raise money for the charity. External: Local council. Tesco asksRead MoreImportance of Business Communication1271 Words   |  6 PagesImportance of Business Communication In business, reputation and credibility need to be built up in order to get clients’ trust and confidence. Having a sense of professionalism will bring a lot to the business, especially in a long term relationship with employees and clients. There is a need to make sure that every business deal is attended to promptly. Business communication encompasses not only communicating with external contacts but also with employees within the organization. This willRead MoreBusiness Communications Essay1516 Words   |  7 PagesTHE IMPORTANCE OF WRITING SKILLS IN BUSINESS COMMUNICATIONS: HOW AND WHY TO IMPROVE EMPLOYEES WRITING Abstract This essay describes how poorly written communication can lead to misunderstanding and a possible loss of business. Through this paper the author wants to persuade the employer to sponsor a workshop for all employees to improve their writing skills, to increase business communications and to avoid arguments through poor communication. This paper demonstrates the effectiveness ofRead MoreRole of Communication in Business1086 Words   |  5 PagesUnderstanding the communication process in managerial position is very important. It guides the communicator in conveying the right message to the right recipient. The mode of communication determines the content of information channelled, and where the managers feel that the information is urgent; they will opt for the right means of communicating. According to the case study in consideration, effective communication leads to positive outcomes from the employees work. It boosts the loyalty displayedRead MoreThe Barriers Of Business Communica tion1268 Words   |  6 PagesBefore I will discuss how to overcome the barriers in business communication I will introduce the different barriers in global business communication; 1) Physical barriers these are inadequate equipment such as out dated computer, phones with poor signal, background noise, poor lightning, temperature that is too high or too cold, tangible item that can interfere with communication. 2) Attitudes sometimes strong emotion like anger, sadness or happiness can take your objectivity. Also being nervousRead MoreEffective Business Communication4674 Words   |  19 PagesResearch Study on Effective Business Communication At American Express Financial Centre TABLE OF TABLE Table 1: Recruitment Methods 13 Table 2: Forms of written communication 15 Table 3: Formal Meetings 15 Table 4: External Communications 16 Table 5: Informal channels of communication 21 TABLE OF CONTENTS ACKNOWLEDGMENT 4 EXECUTIVE SUMMARY 5 INTRODUCTION TO BUSINESS COMMUNICATION 6 LITERATURE REVIEW 6 PROBLEM OF STUDY 7 OBJECTIVE OF STUDY 7 KEY TERMS 8 BRIEF OUTLINERead MoreBusiness Communication M11862 Words   |  8 PagesM1 Business Communication INTRODUCTION In P1 I talked about types of communications used by Asda and these are Verbal, written, on- screen. In this task I am going to show you the advantages and disadvantages of each type of communication referring it to my chosen company and that is Asda. ADVANTAGES OF VERBAL/ORAL Oral communication or speech is often the preferred medium to exchange information in in informal situations since it provides a number of immediate benefits when attempting to pitchRead MoreCommunication Is The Most Effective Form Of Business Communication949 Words   |  4 Pagesenvironment communication is major factor. There are two forms of communication: oral communication and written communication. Oral Communication is the process of verbally transmitting to give and exchange information to another person (or people). Oral communication can be formal or informal. Formal types of oral communication are business lectures, presentations at business meetings, commencement speeches. Informal types of oral communication are discussions that take place in a business meeting,