Mt 355 Unit 4 Assignment External Secondary Research

MT 355 Unit 4 Assignment External Secondary Research https://homeworklance.com/downloads/mt-355-unit-4-assignment-external-secondary-research/ Conducting external secondary research can help support the need for a study when addressing a management problem identified for a marketing research proposal. In this assignment, you will demonstrate your ability to conduct secondary research to inform a proposal for a new product idea. In this assignment, you will engage in the development of the following professional competencies: Understands how to approach unstructured problems Scenario: As a marketing researcher working for the McDonalds © Corporation, you are tasked with performing secondary marketing research to inform a†¦show more content†¦For instance, if you decide that McDonald’s should offer French cuisine on their menu, you would try to find an article that provides information on how US consumers have increased their consumption of French cuisine over the past three years. 1. For each article: Provide a brief explanation of how each supports one or all of the possible products you have selected for candidates to be placed on McDonald’s current menu. 1. Provide a very brief summary of the two articles you found. The summary should be approximately one paragraph for each article. 1. Provide a reference list for the articles you have found in APA format. In the past, many students have selected popular products that McDonald’s does not offer, but other restaurants successfully provide. This is an opportunity to use your creativity, so think critically on what products may positively impact the McDonald’s menu of products to increase revenues and profitability. The secondary research used in this assignment should support your new product idea. Remember you are in the process of finding data that will convince a hardened senior executive that your addition to the menu will be good for McDonald’s and their bottom line. For additional requirements in relation to this assignment, see the grading rubric below. Directions for Submitting Your Assignment Revie w the grading rubric below before beginning this activity. For additional helpShow MoreRelatedFundamentals of Hrm263904 Words   |  1056 Pageswith the most effective instructor and student resources With WileyPLUS: Students achieve concept mastery in a rich, structured environment that’s available 24/7 Instructors personalize and manage their course more effectively with assessment, assignments, grade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teachingRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesindexes. ISBN-13: 978-0-13-283487-2 ISBN-10: 0-13-283487-1 1. Organizational behavior. I. Judge, Tim. II. Title. HD58.7.R62 2012 658.3—dc23 2011038674 10 9 8 7 6 5 4 3 2 1 ISBN 10: 0-13-283487-1 ISBN 13: 978-0-13-283487-2 Brief Contents Preface xxii 1 2 Introduction 1 What Is Organizational Behavior? 3 The Individual 2 3 4 5 6 7 8 Diversity in Organizations 39 Attitudes and Job Satisfaction 69 Emotions and Moods 97 Personality and Values 131 Perception and Individual Decision MakingRead MoreQuality Improvement328284 Words   |  1314 PagesE-mail: PERMREQ@WILEY.COM. To order books or for customer service, call 1-800-CALL-WILEY(225-5945). Montgomery, Douglas, C. Introduction to Statistical Quality Control, Sixth Edition 978-0-470-16992-6 Printed in the United States of America. 10 9 8 7 6 5 4 3 2 1 About the Author Douglas C. Montgomery is Regents’ Professor of Industrial Engineering and Statistics and the Arizona State University Foundation Professor of Engineering. He received his B.S., M.S., and Ph.D. degrees from Virginia Polytechnic

Essay on Different Ethnic Groups - 887 Words

Ethnic groups After going through and being asked to react to the following statement, â€Å"Students who dine solely with members of their own ethnic group and participate in ethnic student organizations and activities contribute to a decline of ethnic relations on campus,† I have come to realized that as any other statements there’s always two sides and a lot more to consider before coming to a consent as a whole. In my opinion this is very important and should always view both sides of the story Many types of these ethnic group’s actions could make it easy and lead to a decline of ethnic relations on campus. For instance, let’s say if ethnic students did everything together as a whole and only participated in ethnic student activities,†¦show more content†¦Even graduates could carry this on to their future employers, although experts claim that no network group has ever set out to bring a company down, companies are the next things for college students and bring the risk of having their employees become far too separate from each other. The whole idea of diversity in a company is to make the work place and as uniformly supportive to all cultural backgrounds. By allowing these groups to form, the companies are moving further away from supposedly a fair and diverse population of workers. The segregation of ethnic groups from the rest of the student body largely contributes to a decline of ethnic relations on campus. If I were to see the other side of this and disagree, I would believe that if students of the same ethnic background only dined and participated in ethnic student activities, then it would not contribute to a decline of ethnic relations on campus. Instead, it would have students who tend to stay surrounded by people of the same ethnic background could feel more free, comfortable and accepted; thus bringing improvements leading to higher grades in the classroom and a more humble attitude towards life. Also b eing placed within a group will most likely encourage students to go out socialize, take part in campus activities, and enjoy campus life. This will lead to them interacting withShow MoreRelatedEssay about Portrayal of Different Ethnic Groups in the Media1221 Words   |  5 PagesPortrayal of Different Ethnic Groups in the Media During the course of looking at education, and ethnicity issues I became interested in how ethnic groups were portrayed in the media. Although I haven’t studied this before, I wanted to do something different, but still apply the fundamental theories which I have studied. I have noticed how there seems to be a trend with all areas involving ethnicity, and personally feel there is racism and under-representationRead MoreExploring the Reasons for Differences in Educational Achievement Between Different Ethnic Groups775 Words   |  4 PagesExploring the Reasons for Differences in Educational Achievement Between Different Ethnic Groups I believe that this is an important issue to consider as research has shown that whilst Afro-Caribbean males are at the very bottom in terms of achievement, West Indian females tend to do even better than white females at GCSE. Sociologists such as Cecil Wright link educational achievement with teacher racism and labelling whilst other sociologists such as Charlotte Brookes linkRead MorePublic Opinion of Police by Different Ethnic Groups Essay1136 Words   |  5 Pagesï » ¿ Public Opinion of Police by Different Ethnic Groups XXXXXXXXX CJA 344 March 24, 2014 Benjamin Harm Public Opinion of Police by Different Ethnic Groups Introduction Cooperation from members of the public is important in order for police officers to effectively fight crime within the community. In order to obtain cooperation from members of the public, police officers must gain their trust and confidence. It has been known that African Americans and Hispanics have lower levelsRead MoreEssay on Health Care Services with Different Ethnic Groups2066 Words   |  9 PagesAccording to US Census Bureau, Hispanic is one of largest minority ethnic group in the United States and account for 15.1 % of the population (U.S. Census Bureau, 2012). With an increasing number of diverse cultures within the health care system, it is important for health care professionals to cultivate diversity and cultural awareness when caring for peope from different cultures than theirs. Moreover, providing care that is culturally sensitive can result in improved health status for all patientsRead MoreUnited States And Philippines : The Melting Pot Of Different Ethnic Grou ps1744 Words   |  7 PagesIn our country today, we are a nation of diverse cultures. America is considered the melting pot of different ethnic groups. By today’s standard, â€Å"American Culture† is the result of a variety of races integrating their own cultural beliefs into American society. Throughout the years the US has seen a massive increase of people migrating from Asian countries. Like other immigrants, Asians come here in order to seek a better life and experience civil liberties and I include myself to that. ImmigratingRead MoreEssay Ethnic Inequality in Health Care1723 Words   |  7 PagesThe purpose of this essay is to firstly give an overview of the existence of inequalities of health related to ethnicity, by providing some evidence that ethnic inequality in health is a reality in the society and include definitions of keywords. Secondly, I will bring forward arguments for and against on the major sociological explanations (racial discrimination, aref act, access to and quality of care) for the existence of health inequalities related to ethnicity. Thirdly, I would also like toRead MoreEssay about Blood on the Stepepes833 Words   |  4 PagesEthnicity, Power, and Conflict In this article written by Weatherford, the form and use of ethnic identity is the core focus and further elaborations has been provided on roles of various factors in shaping ethnic identities such as, religion, economics, politics and so forth. Weatherford has also discussed the various usages that ethnic identities may have: Men in pursuit of their own vested interests have used ethnic identities as a means to reach their goals and interests such as wealth, fame and evenRead MoreGender And Academic Performance Among College Students1489 Words   |  6 PagesEthnic Identification in Relation to Gender and Academic Performance among College Students Only a certain number of people graduate from high school or obtain a GED. Even fewer of them go on to pursue a post-secondary education and obtain a degree. 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Ethnic identity plays an important role in an adolescent’s life that affects their mental health. An ethnic identity is a sense of membership in an ethnic group, with the attitudes and feelings that are related to the other members of the ethnicity. Ethnic identity includes self- identification, a sense of belonging, and a pride in one’s own ethnic group (Tummala-Narra, 9). There is a correlation between feeling positive in one’s ethnic identity and having positive psychological

Rewarding Loyalty free essay sample

Viejo guests are looking for wellness vacation and will spare no expense to get just that. Hailing from all over the world, over 70% of guests are women with household incomes greater than $150K. Located in the majestic San Bernardino Mountains, guests experience spa and wellness services, outdoor activities, pampering, and tranquility. With accommodations and services averaging over $600 a day, the expectations of Cabo San Viejo guests have increased over time. To keep them satisfied, Cabo San Viejo has a well trained staff who believes in the product and more importantly in providing the guest with a memorable experience. However, with increasing competition from other resorts, day spas and even cruises, Cabo San Viejo is left wondering is this enough? How healthy is it? If the firm were to adopt a rewards program, what should be its strategic objective? Cabo San Viejo has built a solid reputation and overall is a healthy company who could potentially position itself to be a major player amongst premier vacation/fitness resorts. We will write a custom essay sample on Rewarding Loyalty or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Cabo San Viejo lacks an elaborate customer identification program but has pulse on the needs of their guests because of the personal relationships built with them over time. For future sustainability and growth however, Cabo San Viejo will need to invest in a more sophisticated way to assess customer behavior proactively. Since a client database can be costly, Cabo San Viejo should look at implementing a rewards program from a short and long term perspective. Short-term, Cabo San Viejo should have access to the services each repeat guest took part in during their stay as well as any comments or surveys received from the guests. This information should be shared with all staff members particularly the reservation staff who will use that information to customize conversations with guests when booking their next visit. The reservation staff will alert key staff members of that guests profile so when the guest arrives each staff member has acted upon the profile accordingly. This could mean stocking their room with their favorite healthy snacks and beverages or changing the rules for a particular service that the guest wants to take advantage of. For example, the guest who wants a massage at 8pm, the reservation staff proactively mentions that massage service is available in the evenings and ask if the appointment should be made. The reservationists should then alert the massage staff and even if booked that appointment will happen for that guest. By implementing short-term solutions, Cabo San Viejo can immediately make impact with repeat guests while focusing on their long-term strategy of implementing and investing in a sound rewards program that takes advantage of technology focused on managing the customer relationship. This database would force Cabo San Viejo to organize their data in such a way that they can start to understand patterns with repeat and new guest behavior, a market in which Cabo San Viejo currently struggles with. New guests cost more to attract and retain than repeat guests. By having a database, new client information such as age, services used, length of visit can be collected and a marketing strategy can be implemented to further attract these customers. New guest would benefit from having an awareness of what Cabo San Viejo has to offer. Upon making a reservation, a spa package with the most popular services could be suggested as a way to potentially sell services in which the novice spa guest may not have otherwise chosen if left to select on their own. The long-term implementation of a rewards program would be more about understanding the needs of the customer and having internal milestones rather than an external points system which the customer manages. For example, perhaps all repeat guests get some level of service free of charge. That could include flowers for someone who has visited twice to complimentary service of choice for the highly regarded repeat guest. Cabo San Viejo loyalty program should offer products and services based on guests purchasing patterns and profitability. What is the biggest problem facing the firm (in terms of customer management)? As mentioned above, a clear opportunity for Cabo San Viejo San Viejo is a more robust system to collect data about their guests. This database would not only house information about the clients experience but also provide information on how profitable each client has been and project future earning potential. A challenge also exists with the necessity to target specific markets in order to support their financial future. On average, only 9. 8% of first time and repeat guest are under the age of 35 and Cabo San Viejo is not doing much to attract that segment of people. Cabo San Viejo should employ a strategy to market and reach those customers. In addition, a market that has yet to be penetrated by Cabo San Viejo is male spa visitors.

International Law Essays (2577 words) - International Trade

International Law International law is the body of legal rules that apply between sovereign states and such other entities as have been granted international personality (status acknowledged by the international community). The rules of international law are of a normative character, that is, they prescribe towards conduct, and are potentially designed for authoritative interpretation by an international judicial authority and by being capable of enforcement by the application of external sanctions. The International Court of Justice is the principal judicial organ of the United Nations, which succeeded the Permanent Court of International Justice after World War II. Article 92 of the charter of the United Nations states: The International Court of justice shall be the principal judicial organ of the United nations. It shall function in accordance with the annexed Statute, which is based upon the Statute of the Permanent court of International Justice and forms an integral part of the present Charter. The commands of international law must be those that the states impose upon themselves, as states must give consent to the commands that they will follow. It is a direct expression of raison d'etat, the "interests of the state", and aims to serve the state, as well as protect the state by giving its rights and duties. This is done through treaties and other consensual engagements which are legally binding. The case-law of the ICJ is an important aspect of the UN's contribution to the development of international law. It's judgements and advisory opinions permeates into the international legal community not only through its decisions as such but through the wider implications of its methodology and reasoning. The successful resolution of the border dispute between Burkina Faso and Mali in the 1986 Frontier Dispute case illustrates the utility of judicial decision as a means of settlement in territorial disputes. The case was submitted to a Chamber of the ICJ pursuant to a special agreement concluded by the parties in 1983. In December 1985, while written submissions were being prepared, hostilities broke out in the disputed area. A cease-fire was agreed, and the Chamber directed the continued observance of the cease-fire, the withdrawal of troops within twenty days, and the avoidance of actions tending to aggravate the dispute or prejudice its eventual resolution. Both Presidents publicly welcomed the judgement and indicated their intention to comply with it. In the Fisheries Jurisdiction case (United Kingdom v. Iceland, 1974) the ICJ contributed to the firm establishment in law of the idea that mankind needs to conserve the living resources of the sea and must respect these resources. The Court observed: It is one of the advances in maritime international law, resulting from the intensification of fishing, that the former laissez-faire treatment of the living resources of the sea in the high seas has been replaced by a recognition of a duty to have due regard of the rights of other States and the needs of conservation for the benefit of all. Consequently, both parties have the obligation to keep inder review the fishery resources in the disputed waters and to examine together, in the light of scientific and other available information, the measures required for the conservation and development, and equitable exploitation, of these resources, taking into account any international agreement in force between them, such as the North-East Atlantic Fisheries Convention of 24 January 1959, as well as such other agreements as may be reached in the matter in the course of further negotiation. The Court also held that the concept of preferential rights in fisheries is not static. This is not to say that the preferential rights of a coastal State in a special situation are a static concept, in the sense that the degree of the coastal State's preference is to be considered as for ever at some given moment. On the contrary, the preferential rights are a function of the exceptional dependence of such a coastal State on the fisheries in adjacent waters and may, therefore, vary as the extent of that dependence changes. The Court's judgement on this case contributes to the development of the law of the sea by recognizing the concept of the preferential rights of a coastal state in the fisheries of the adjacent waters, particularly if that state is in a special situation with its population dependent on those fisheries. Moreover, the Court proceeds further to recognise that the law pertaining to fisheries must accept the primacy of the requirement of conservation based on scientific data. The exercise of preferential rights of the coastal state, as well as the hisoric rights of other states